Service · Conversion Tracking & Tag Management

Every conversion, counted once, in the right place.

The Opportunity

Why this matters now

Every ad platform wants its own pixel and its own definition of a result. Left unmanaged, that becomes a tangle of tags, some duplicated, some quietly broken after a website update nobody checked against them.

This discipline keeps that layer clean: every platform receiving the signal it needs, every conversion counted once.

Compounding growth, the only curve worth buying

By the Numbers

1 in 3

audited accounts have at least one duplicated or conflicting tag

SRC · Ad Astra technical audits, 2026

15%

of conversions typically overcounted before a tag clean-up

SRC · Ad Astra client data, 2026

single container replacing pixels hard-coded across a dozen platforms

SRC · Google Tag Manager, 2026

Our Approach

How we work

01
We centralise tag management through a single container wherever possible, rather than pixels hard-coded into the site, so changes deploy without a developer touching code every time.
02
Every conversion event is defined once, at the source, and mapped consistently across platforms, so comparing leads across two dashboards means comparing the same event.
03
Before going live, it's tested against real user flows, and monitored after launch, since tags break quietly and the first sign is usually a number that looks wrong for a week.

In Practice