Insights
Notes from the field.
Strategy notes on what's actually working in digital marketing right now, not recycled best-practice lists.
01 · 15 June 2026
Generative Engine Optimisation: The Next Search Results Page Doesn't Have Ten Blue Links
A growing share of research now happens inside ChatGPT, Perplexity and Google's AI Overviews instead of a traditional results page. Here's what that means for how businesses need to show up.
02 · 22 May 2026
The Hidden Cost of OTA Dependency (And How Hospitality Brands Escape It)
Online travel agents typically take 15-30% commission per booking. Here's why that dependency creeps up quietly, and what actually works to build a direct booking engine worth using.
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