Service · Generative Engine Optimisation (GEO)
The next search results page doesn't have ten blue links.
The Opportunity
Why this matters now
A growing share of research now starts inside an AI answer engine instead of a search results page. Most Australian Google searches now end without a click at all, often because the AI Overview already answered it.
Being cited or recommended inside an AI-generated answer is a real, different form of visibility, and one almost nobody is yet competing for deliberately.
GEO doesn't replace SEO. The two stay complementary, but ranking well in classic search is no longer the same as being visible where answers now get generated.
By the Numbers
60%
of Google searches in Australia now end without a click
SRC · SparkToro, 2026
4
generative answer engines now sending measurable referral traffic: Google AI Overviews, ChatGPT, Perplexity, Copilot
SRC · Ahrefs, 2026
3×
projected growth in AI-referred traffic share by 2027
SRC · Gartner, 2026
Our Approach
How we work
- 01
We start by understanding how each engine actually sources its answers: what it cites, what it paraphrases, and what earns inclusion in ChatGPT, Perplexity, Google AI Overviews and Copilot.
- 02
We structure content to be legible to these systems: clear, directly answerable content a model can accurately extract and cite, backed by structured data and clear authority signals.
- 03
We track visibility the way it needs to be tracked here: monitoring whether a brand is surfaced, cited or recommended, as its own reporting line, not folded into a standard SEO report.
In Practice
Inside the Engagement
What's included
- AI engine visibility audit across ChatGPT, Perplexity, Google AI Overviews and Claude
- Content structuring and formatting built for AI extraction and citation
- Authority and structured data signals aligned to generative engine sourcing behaviour
- Ongoing monitoring of brand visibility and citation across AI answer engines
Where This Fits
Part of a bigger picture
Let's Begin
Ready to rise above
the noise?
Tell us where you're headed. We'll tell you how to get there faster.
