Service · Marketing Automation

Momentum that doesn't wait for someone to be at their desk.

01

The Opportunity

Why this matters now

Leads contacted within 5 minutes convert at roughly 9 times the rate of those left an hour, and the gap between a lead arriving and someone following up is where most pipeline quietly dies.

Marketing automation closes it by design: lead scoring and nurture sequences that trigger the moment the behaviour happens, whether that's 2pm on a Tuesday or 11pm on a Saturday.

By the Numbers

9×

higher conversion for leads contacted within 5 minutes over 1 hour

SRC · InsideSales, 2026

451%

average increase in qualified leads reported after automation adoption

SRC · Annuitas, 2026

80%

of marketing automation users see more leads within the first year

SRC · VB Insight, 2026

02

Our Approach

How we work

  1. 01

    We map the actual customer journey first, every point where behaviour should trigger a response, since automation on top of an unclear journey just automates the confusion faster.

  2. 02

    Workflows handle the real variation in how people move through that journey, with lead scoring tuned to surface leads worth a human's time.

In Practice

Clockwork gears meshing in close-up
Marketing Automation
03

Inside the Engagement

What's included

  • Customer journey mapping and automation workflow design
  • Lead scoring and qualification rules built around real buying signals
  • Lifecycle and nurture campaign build-out across email and other channels
  • Ongoing workflow optimisation based on engagement and conversion data
05

Where This Fits

Part of a bigger picture

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