Service · GA4 Setup & Audit

Fix the instrument before you trust the reading.

The Opportunity

Why this matters now

Google's shift to GA4 left many accounts half-migrated: events that fire twice or not at all, conversions set up once and never checked again. One in three GA4 properties we audit has a broken or missing conversion event.

Every report and attribution model downstream inherits whatever is wrong at this layer, usually silently.

Compounding growth, the only curve worth buying

By the Numbers

1 in 3

GA4 properties audited have a broken or missing conversion event

SRC · Ad Astra audit data, 2026

55%

of all measured websites run on Google Analytics

SRC · W3Techs, 2026

14 mo

of historical data lost on average when GA4 migration is left too late

SRC · Google, 2026

Our Approach

How we work

01
For new setups, we build the data stream, event structure and conversion definitions around what the business needs to measure, not GA4's default event set.
02
For existing accounts, the audit checks data streams, event accuracy, conversion definitions, cross-domain tracking and consent mode, hunting for the quiet failures that erode trust in the data.
03
Every audit ends with fixes implemented, not just a findings list, plus documentation so the next person isn't starting from zero.

In Practice