Service · Persona Development
A persona is a targeting tool, not a poster.
The Opportunity
Why this matters now
Most personas get built once, printed and forgotten: a name, a stock photo, a few demographic guesses nobody reopens before writing a brief. They prove research happened rather than change what gets built.
Done properly, a persona is a targeting and messaging tool. It should set ad targeting parameters, the language in the copy and the objections handled on a landing page, not sit filed away.
By the Numbers
56%
of Australian marketers still build personas from demographic guesswork alone
SRC · CMO Council, 2026
2×
higher click-through when targeting is built from real sales and support data
SRC · Forrester, 2026
3 to 5
core decision-stage personas typically needed to cover a genuine buyer set
SRC · Ad Astra, 2026
Our Approach
How we work
- 01
We build personas from what people actually do and say: sales call notes, support tickets, review language and search intent, not demographic assumption. Job title and age bracket tell you almost nothing about what makes someone click.
- 02
Every persona centres on the decision itself: what triggers the search, what alternatives get considered, and what objection kills the deal.
- 03
Personas hand off directly to the teams using them: media buyers get targeting parameters, copywriters get real objections, and both get used weekly, not admired once.
In Practice
Inside the Engagement
What's included
- Primary research across sales data, support interactions and customer language
- Persona profiles built around decision triggers, objections and buying criteria
- Targeting parameters translated for paid media and audience platforms
- Messaging guidance per persona for content, copy and sales enablement
Where This Fits
Part of a bigger picture
Let's Begin
Ready to rise above
the noise?
Tell us where you're headed. We'll tell you how to get there faster.
