Service · Amazon Marketing
Amazon is a search engine, an ad platform and a retailer at once. Most sellers only manage one of the three.
The Opportunity
Why this matters now
Amazon runs on its own logic entirely separate from Google. Its algorithm ranks on conversion and sales velocity as much as relevance, and Australian Amazon sales have grown to over $5 billion a year.
Most sellers end up lopsided: heavy PPC propping up a listing that isn't converting, or a well-optimised listing nobody can find. Amazon rewards sellers who treat ranking, paid placement and brand presence as one system.
By the Numbers
$5B+
in annual Australian Amazon marketplace sales
SRC · Amazon AU, 2026
3
disciplines that have to work together: SEO, PPC and store setup
SRC · Ad Astra, 2026
82%
of Amazon shoppers check the Buy Box before purchasing
SRC · Jungle Scout, 2026
Our Approach
How we work
- 01
We start by mapping where a listing is actually leaking performance, organic visibility, paid efficiency, or conversion once traffic lands, since that diagnosis determines sequencing.
- 02
The three disciplines run as a coordinated system. Ranking improvements from SEO reduce the ad spend needed for the same keywords, and PPC data reveals which terms should be built into listing copy.
- 03
Amazon's algorithm rewards sustained sales velocity, not just keyword presence, so we sequence work to protect account health while scaling.
In Practice
Inside the Engagement
What's included
- Coordinated strategy across Amazon SEO, PPC Advertising and Store Setup
- Catalogue-level diagnosis of where visibility, spend or conversion is the constraint
- Cross-discipline keyword and search-term data shared between SEO and PPC
- Account health and ranking protection built into scaling decisions
Where This Fits
Related capabilities
Where This Fits
Part of a bigger picture
Let's Begin
Ready to rise above
the noise?
Tell us where you're headed. We'll tell you how to get there faster.
