Service · Amazon PPC Advertising
Winning the auction is easy. Winning it profitably is the actual job.
The Opportunity
Why this matters now
Amazon's ad auction will happily spend an unlimited budget chasing top-of-search placement. What matters for margin is whether that spend buys incremental sales at a profitable ACoS, not just impression share.
Sponsored Products, Brands and Display each play a different role, defending branded terms and capturing category discovery, and campaigns set up without that separation waste spend competing against themselves.
By the Numbers
3
ad types working different jobs: Sponsored Products, Brands and Display
SRC · Amazon Ads, 2026
30%+
of Amazon sellers report wasted spend from unmanaged broad match terms
SRC · Jungle Scout, 2026
20%
average ACoS improvement after search term harvesting and negation
SRC · Ad Astra client data, 2026
Our Approach
How we work
- 01
We separate a catalogue's keywords into defensive, offensive and discovery roles, then build campaign structure around that split rather than one flat campaign chasing every term.
- 02
Bid management runs against target ACoS and incremental sales, not impression share, harvesting converting terms into precise exact-match campaigns.
- 03
We manage budget across the full stack as one system, shifting spend toward whichever layer is under-invested relative to where the catalogue is losing sales.
In Practice
Inside the Engagement
What's included
- Campaign structure across Sponsored Products, Sponsored Brands and Sponsored Display
- Search term harvesting and negative keyword management to protect ACoS
- Bid and budget management against target ACoS and incremental sales
- Weekly reporting on spend, ACoS, TACoS and organic ranking impact
Where This Fits
Part of a bigger picture
Let's Begin
Ready to rise above
the noise?
Tell us where you're headed. We'll tell you how to get there faster.
