Service · Amazon SEO
Google ranks for relevance. Amazon ranks for sales. Optimise for the wrong one and you'll lose.
The Opportunity
Why this matters now
Amazon's A9/A10 algorithm is a retail ranking system, not an information one. It weighs conversion rate and sales velocity alongside relevance, so a well-optimised listing that doesn't convert still loses to a plainer one that sells.
Most Amazon SEO work stops at stuffing keywords into a title. That ignores backend search terms and the review signals A9/A10 reads as trust, which move ranking as much as on-page placement.
By the Numbers
70%
of Amazon shoppers never click past the first page of results
SRC · Jungle Scout, 2026
1
ranking factor above all others on Amazon: sustained conversion rate
SRC · Amazon, 2026
3 to 6 wk
typical window to see ranking movement after a listing rebuild
SRC · Ad Astra client data, 2026
Our Approach
How we work
- 01
Every engagement starts with a full listing audit: title structure, backend search terms and where the catalogue is losing the Buy Box.
- 02
We rebuild listings around Amazon's actual ranking inputs, keyword placement tuned for indexing and content structured to lift conversion rate, since conversion rate is itself a ranking factor here.
- 03
Because A9/A10 rewards sustained performance, we track rank position and conversion rate together, since a listing that ranks well but converts poorly loses position within weeks.
In Practice
Inside the Engagement
What's included
- Full listing audit: titles, bullets, backend search terms, images and A+ Content
- Keyword indexing and catalogue-wide search term mapping against competitors
- Conversion-focused content rebuilds tied directly to ranking signals
- Ongoing rank, conversion rate and review velocity tracking
Where This Fits
Part of a bigger picture
Let's Begin
Ready to rise above
the noise?
Tell us where you're headed. We'll tell you how to get there faster.
