Service · Marketing Consulting & Audits

An honest read on where the trajectory actually is.

The Opportunity

Why this matters now

Marketing teams are usually too close to their own programme to see it clearly, and the agency that built the campaign isn't about to volunteer that it's the problem. What's missing is an outside, unconflicted read.

Consulting and audits deliver an independent assessment of strategy, channel performance, budget and messaging, from a team with no incentive to protect a legacy decision, including, when warranted, our own.

Compounding growth, the only curve worth buying

By the Numbers

1 in 3

marketing budgets found to be misallocated on first independent audit

SRC · Ad Astra audit data, 2026

$1 in $4

of ad spend estimated wasted on channels with no incremental return

SRC · Forrester, 2026

90 days

typical window to correct course after a prioritised audit

SRC · Ad Astra, 2026

Our Approach

How we work

01
We audit against the business outcome, not channel best practice. A campaign can hit every platform benchmark and still be the wrong channel for the actual sales cycle.
02
Every audit produces a prioritised set of findings, ranked by impact and effort, not thirty issues that all sound equally urgent. The goal is three things worth acting on this quarter.
03
Where a client wants ongoing input, consulting continues on retainer: a standing second opinion on strategy or agency selection, without us also running the campaigns under review.

In Practice