Service · Social Media Marketing
Search captures demand. The feed creates it.
The Opportunity
Why this matters now
Most future customers aren't searching for you yet. They're scrolling. Most Australians aged 16 to 44 use social media daily, and paid social reaches them before intent exists.
Organic reach has been declining for a decade, so the feed is rented space now. Brands that buy attention deliberately, with creative built for each platform, keep compounding.
Platform targeting has converged toward automation, which changed the job. Creative is the targeting now: the ad that speaks to one audience finds that audience.
By the Numbers
80%
of Australians aged 16 to 44 use social media daily
SRC · DataReportal AU, 2026
6
major paid social networks now viable for Australian advertisers: Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit
SRC · Industry, 2026
35%
of social ad budgets projected to shift toward short-form video by 2027
SRC · eMarketer, 2026
At a Glance
Which platform for which job
- Best at
- Reach, retargeting and offer testing
- Audience
- The broadest cross-section of Australians
- Watch out for
- Creative fatigue sets in fast at scale
- Best at
- Visual brand building and social commerce
- Audience
- Lifestyle, retail and considered consumer
- Watch out for
- Polish without a point of view gets scrolled past
TikTok
- Best at
- Discovery and cultural velocity
- Audience
- Younger skew, ageing up quickly
- Watch out for
- Studio-grade ads underperform native ones
- Best at
- B2B targeting by role and company
- Audience
- Decision makers at work
- Watch out for
- High click costs; only deal sizes justify it
- Best at
- Reaching planners before they search
- Audience
- Home, wedding, retail and life-moment planning
- Watch out for
- Wrong fit outside visual planning categories
- Best at
- Credibility inside niche communities
- Audience
- Sceptical, high-knowledge enthusiasts
- Watch out for
- Anything that smells like an ad gets rejected
Our Approach
How we work
- 01
Platform selection comes before creative. Each network gets chosen for a defined job in the funnel based on where the audience actually is, not because a competitor happens to be there.
- 02
Creative is produced for testing volume, not as a single polished hero asset: concepts, hooks and formats iterated weekly, because on automated targeting the creative is the lever that still belongs to you.
- 03
Campaigns are structured full-funnel from day one, with prospecting, retargeting and retention audiences given separate budgets and honest measurement, so 'social worked' means new customers, not recycled ones.
- 04
Measurement runs deeper than the platforms' own dashboards, which grade their own homework. In-platform numbers get checked against analytics, sales data and, where the spend justifies it, incrementality tests.
In Practice
Inside the Engagement
What's included
- Platform strategy and budget allocation across the six major networks
- Campaign structure, audience architecture and pixel or API tracking setup
- Creative direction and testing frameworks built per platform
- Prospecting, retargeting and retention campaign management
- Landing page and offer alignment
- Reporting that separates new demand from recycled demand
Where This Fits
Local Delivery
Social Media Marketing across Australia
The same discipline, tuned to the market you actually trade in. Explore how we run Social Media Marketing in each city we serve.
Where This Fits
Part of a bigger picture
Let's Begin
Ready to rise above
the noise?
Tell us where you're headed. We'll tell you how to get there faster.
