Service · LinkedIn Advertising

Expensive clicks. Priceless rooms.

01

The Opportunity

Why this matters now

LinkedIn is the one platform where a business can target the exact people who sign contracts, by job title, seniority and company size, which is why average click costs here run 3 to 5 times higher than Facebook.

Those costs punish casual use. It works when deal size carries it and the campaign respects long B2B cycles and multiple stakeholders.

By the Numbers

3 to 5×

higher average click cost than Facebook, reflecting audience precision

SRC · LinkedIn Marketing Solutions, 2026

14M

LinkedIn members across Australia and New Zealand

SRC · LinkedIn, 2026

2×

more effective at driving B2B conversions than the average social platform

SRC · LinkedIn B2B Institute, 2026

02

Our Approach

How we work

  1. 01

    Targeting is narrow and deliberate: the buying committee for a defined offer, with named account lists layered in where sales and marketing share an ABM motion.

  2. 02

    Formats are chosen for the trust they build. Thought-leader ads earn attention a display banner never will, and lead gen forms get used where friction kills conversion.

  3. 03

    Measurement runs to pipeline, cost per opportunity tracked over the full cycle, because a $40 click producing a $60,000 deal is a bargain.

In Practice

Professionals networking over a laptop at an event
LinkedIn Advertising
03

Inside the Engagement

What's included

  • Audience architecture by role, company and account list
  • Thought-leader, sponsored content and lead gen form campaigns
  • ABM campaign support aligned with sales
  • Creative and content direction for a professional audience
  • CRM integration and lead quality feedback loops
  • Pipeline-based reporting on cost per qualified opportunity
05

Where This Fits

Part of a bigger picture

← Back to Social Media Marketing

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