Service · Shopify Marketing
Shopify solved the store. It won't solve your acquisition cost.
The Opportunity
Why this matters now
Shopify removed almost every technical barrier to opening a store, which is exactly why the platform is so crowded. One in eight Australian ecommerce stores now runs on it, and the average store converts at under 3%.
The merchants pulling ahead aren't winning on product photography. They're winning through tighter integration between paid acquisition, retention flows and a checkout tuned to how Shopify's app ecosystem actually behaves.
By the Numbers
12%
of Australian ecommerce stores now run on Shopify
SRC · BuiltWith AU, 2026
2.9%
average Shopify store conversion rate, top quartile clears 5%
SRC · Shopify AU, 2026
31%
average order value lift from structured post-purchase email flows
SRC · Klaviyo, 2026
Our Approach
How we work
- 01
We treat Shopify's data layer as an asset most merchants under-use. Checkout events, customer tags and order metafields feed straight into audience building for paid social and Google.
- 02
Retention gets the same rigour as acquisition. Klaviyo flows are sequenced against the store's actual repurchase cycle, not a generic template.
- 03
We run structured CRO on top of the native checkout and app stack: theme speed, app bloat quietly taxing conversion, and landing page testing for paid traffic.
In Practice
Inside the Engagement
What's included
- Paid social and Google Shopping campaigns built on Shopify customer and order data
- Klaviyo (or equivalent) email/SMS flows mapped to actual repurchase cycles
- Conversion rate optimisation across checkout, theme and app performance
- Monthly reporting on CAC, LTV and repeat purchase rate by channel
Where This Fits
Part of a bigger picture
Let's Begin
Ready to rise above
the noise?
Tell us where you're headed. We'll tell you how to get there faster.
