Service · Website Migration
The riskiest project on the roadmap, run without the risk.
The Opportunity
Why this matters now
A website migration is one of the few marketing projects that can erase years of progress in a single afternoon. Sites that skip proper redirect mapping typically lose 20 to 40% of organic traffic within a month.
Businesses replatform for good reasons, an outgrown CMS, a rebrand, a scale the old platform can't support. The migration itself doesn't need to be the casualty.
By the Numbers
20 to 40%
of organic traffic typically lost when redirects aren't mapped properly
SRC · Ad Astra migration data, 2026
6 to 12 mo
recovery time for rankings lost in a poorly planned migration
SRC · Ahrefs, 2026
days
not months, to catch and correct a post-launch ranking drop with proper monitoring
SRC · Ad Astra, 2026
Our Approach
How we work
- 01
Migration planning starts with a full audit of what the current site does well, every ranking page and every URL earning traffic, before a single new page gets built.
- 02
We build a complete redirect map and a staged launch sequence with monitoring before, during and after cutover, so any drop gets caught within days.
- 03
This runs in close coordination with our SEO Migration service, so the people building the new site and the people protecting its rankings work from the same plan.
In Practice
Inside the Engagement
What's included
- Pre-migration audit of rankings, traffic, backlinks and top-performing content
- Full redirect mapping and URL structure planning
- Staged launch with pre- and post-migration monitoring
- Coordinated handoff with SEO Migration for search-specific protection
Where This Fits
Part of a bigger picture
Let's Begin
Ready to rise above
the noise?
Tell us where you're headed. We'll tell you how to get there faster.
