Service · Pinterest Advertising

People come here planning to buy.

01

The Opportunity

Why this matters now

Pinterest users arrive planning a renovation, a wedding or a wardrobe, often 3 to 6 months before they buy, and 85% of weekly users have made a purchase based on Pinterest content.

That planning window means reaching buyers before the search auction gets expensive, and pins keep surfacing long after a feed post would have died.

By the Numbers

3 to 6 mo

average planning window before a Pinterest user makes the purchase

SRC · Pinterest Business, 2026

85%

of weekly Pinterest users have bought something based on content seen there

SRC · Pinterest Business, 2026

5.5M

monthly active Australian Pinterest users

SRC · DataReportal AU, 2026

02

Our Approach

How we work

  1. 01

    We build for the planning mindset: idea-led creative that shows the product inside the project, since Pinterest rewards usefulness over interruption.

  2. 02

    Catalogue integration puts the product feed to work in shopping placements, with seasonal calendars mapped backwards from purchase moments.

  3. 03

    Measurement accounts for the long lag between save and purchase, reading Pinterest's assist role across search and direct traffic rather than same-day clicks.

In Practice

A colourful mood board of materials and swatches
Pinterest Advertising
03

Inside the Engagement

What's included

  • Pinterest Ads account setup and catalogue integration
  • Idea-led creative direction built for planners
  • Seasonal campaign planning mapped to purchase moments
  • Shopping, consideration and conversion campaign management
  • Landing alignment from pin to product
  • Assist-aware reporting across the funnel
05

Where This Fits

Part of a bigger picture

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