Service · TikTok Advertising

Made for the format, or ignored by it.

The Opportunity

Why this matters now

TikTok reaches over 8 million Australians monthly, and content finds its audience through the algorithm rather than a follower graph, so a business nobody follows can be everywhere tomorrow.

The average user is no longer a teenager. The core Australian audience now sits in the 25 to 44 bracket, the group with real household spending power.

Compounding growth, the only curve worth buying

By the Numbers

8.5M

monthly active Australian TikTok users

SRC · DataReportal AU, 2026

25 to 44

now the platform's core Australian age bracket, not teenagers

SRC · TikTok AU, 2026

1 in 3

TikTok users say they've bought something after seeing it on the app

SRC · TikTok, 2026

Our Approach

How we work

01
Creative velocity is the strategy: batches of native-style concepts shot fast and tested weekly, since TikTok burns through creative faster than any other platform.
02
Spark Ads and creator collaborations anchor the mix, promoting content that already carries native credibility.
03
Measurement respects how TikTok actually converts. Discovery here often closes through search and direct visits days later, so we read it alongside other channels rather than on last-click alone.

In Practice