Service · Facebook Advertising

Still the biggest room in the country.

01

The Opportunity

Why this matters now

Every few years Facebook gets declared over, and it still reaches roughly 17 million Australians a month across nearly every age bracket that spends money.

Advantage+ automation now does most of the audience-finding, which rewards two things: creative that speaks to a specific customer, and conversion signals clean enough for the algorithm to learn from.

By the Numbers

17M

Australians reached by Facebook advertising each month

SRC · Meta AU, 2026

50%+

of ad performance now driven by creative quality under Advantage+ automation

SRC · Meta, 2026

20%

typical cost per acquisition improvement from clean Conversions API data

SRC · Meta, 2026

02

Our Approach

How we work

  1. 01

    We run creative as a weekly testing discipline, multiple concepts in rotation, losers cut fast, because on Facebook the creative does the targeting.

  2. 02

    Signal quality gets engineered before spend scales: Conversions API alongside the pixel, deduplicated events, values passed where margins differ.

  3. 03

    Structure stays simple and full-funnel, prospecting consolidated to let the platform learn, retargeting and retention separated with their own budgets.

In Practice

Two friends laughing at a post on a phone
Facebook Advertising
03

Inside the Engagement

What's included

  • Account audit, structure and pixel plus Conversions API setup
  • Advantage+ and manual campaign management
  • Weekly creative testing cadence with direction and briefs
  • Offer and landing page testing alignment
  • Retargeting and customer-list campaign builds
  • Reporting on new-customer acquisition cost, not blended numbers
05

Where This Fits

Part of a bigger picture

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