Service · Instagram Advertising
Where brands are built in public.
The Opportunity
Why this matters now
Around 13 million Australians use Instagram monthly, and it's where many decide what they think of a brand before they ever visit the website.
The platform has shifted decisively toward Reels, and ad performance has followed. Reels now account for more than half of time spent on the app.
By the Numbers
13M
monthly active Australian Instagram users
SRC · DataReportal AU, 2026
50%+
of time in-app now spent watching Reels
SRC · Meta, 2026
44%
of users say Instagram is where they discover new brands and products
SRC · Meta, 2026
Our Approach
How we work
- 01
Creative leads with Reels-first formats: motion, a hook in the first second, content that looks like it belongs in the feed rather than interrupting it.
- 02
Creator and UGC-style assets sit in the testing mix alongside brand assets, since a person recommending something consistently outperforms a brand saying it about itself.
- 03
For retail, the full shopping stack gets wired in, catalogue integration and product tags, so discovery has a straight path to checkout.
In Practice
Inside the Engagement
What's included
- Reels-first creative direction and production briefs
- UGC and creator asset strategy within the paid mix
- Catalogue and Instagram Shopping integration
- Engagement and site retargeting campaign builds
- Brand and performance campaigns run as one account
- Reporting on revenue and new-customer cost, not follower counts
Where This Fits
Part of a bigger picture
Let's Begin
Ready to rise above
the noise?
Tell us where you're headed. We'll tell you how to get there faster.
