Service · YouTube Ads
Video for awareness, search-grade targeting for everything after.
The Opportunity
Why this matters now
YouTube reaches over 20 million Australians monthly, and most accounts buy it as an awareness channel and stop there, leaving Google's search-grade targeting and conversion tracking unused.
Shorts has opened short-form, mobile-native inventory that behaves more like a social feed than a traditional pre-roll, and needs planning on its own terms.
By the Numbers
20M+
Australians who use YouTube monthly
SRC · DataReportal AU, 2026
5 sec
window a skippable in-stream ad has to earn attention
SRC · Google, 2026
2×
higher brand recall for video ads with search-level audience targeting
SRC · Google, 2026
Our Approach
How we work
- 01
We plan YouTube across the funnel: awareness formats for a cold audience, remarketing for engaged viewers, and direct-response built to convert the warmed audience.
- 02
Creative is built for how each format is watched. A skippable in-stream ad has about 5 seconds to earn attention before it can be skipped.
- 03
Targeting draws on Google's full signal set: custom intent audiences and remarketing lists shared with Search and Shopping.
In Practice
Inside the Engagement
What's included
- Full-funnel YouTube strategy across awareness, remarketing and direct response
- Format-specific creative for in-stream, Shorts and discovery ads
- Audience targeting using custom intent, in-market and shared remarketing lists
- Performance reporting tied to view-through and downstream conversions
Where This Fits
Part of a bigger picture
Let's Begin
Ready to rise above
the noise?
Tell us where you're headed. We'll tell you how to get there faster.
