Service · Google Shopping
Your product photo is the ad.
The Opportunity
Why this matters now
Shopping ads win or lose before the auction runs. The image, title and price in the carousel come straight from the product feed, so feed quality is the campaign, not a setting underneath it.
Shopping puts your product next to a competitor's with both prices visible. Retailers with a fully optimised feed see click-through rates roughly 30% higher than a neglected one.
By the Numbers
76%
of Australian retail search ad clicks now go to Shopping listings
SRC · Google AU, 2026
30%
higher click-through rate on a fully optimised product feed
SRC · Google Merchant Center, 2026
3×
more impressions typical after resolving disapproved feed items
SRC · Ad Astra client data, 2026
Our Approach
How we work
- 01
Feed engineering comes first: titles rewritten around how people actually search, attributes completed properly, and GTINs cleaned up.
- 02
Campaign structure separates branded from generic demand and bestsellers from the long tail, so the products funding the account get the budget discipline they deserve.
- 03
Performance Max is used deliberately, with clean exclusions and honest evaluation of where its conversions actually come from.
In Practice
Inside the Engagement
What's included
- Product feed audit, engineering and ongoing optimisation
- Google Merchant Center setup and issue resolution
- Shopping and Performance Max campaign structure and management
- Brand versus generic query separation
- Price competitiveness and promotion strategy input
- Revenue-first monthly reporting by product group
Where This Fits
Part of a bigger picture
Let's Begin
Ready to rise above
the noise?
Tell us where you're headed. We'll tell you how to get there faster.
