Service · International SEO
One wrong hreflang tag and your markets compete with each other.
The Opportunity
Why this matters now
Expanding into new regions multiplies the technical surface area for SEO to go wrong: the wrong pages showing to the wrong country, or near-duplicate content across markets competing against itself.
The same content and authority principles apply, but now executed across languages and search engines that don't all behave the way Google does in one home market.
By the Numbers
1
misconfigured hreflang tag is enough to cannibalise an entire market's visibility
SRC · Google, 2026
72%
of shoppers prefer to buy in their own language when given the choice
SRC · CSA Research, 2026
3 to 6 mo
typical window before a new market's rankings stabilise
SRC · Ad Astra, 2026
Our Approach
How we work
- 01
We start with the URL structure decision, subdirectories, subdomains or separate domains per market, because it's expensive to change later and shapes everything that follows.
- 02
Hreflang gets implemented and audited carefully, since a single error can cause the wrong country version to rank, or two markets to cannibalise each other's visibility for months.
- 03
Content gets localised, not just translated, with genuine market-specific keyword research, because a literal translation rarely performs the same way twice.
In Practice
Inside the Engagement
What's included
- URL structure strategy for multi-region and multi-language sites
- Hreflang implementation and ongoing configuration audits
- Market-specific keyword research and content localisation
- Region-specific technical SEO for local search engines and hosting
Where This Fits
Part of a bigger picture
Let's Begin
Ready to rise above
the noise?
Tell us where you're headed. We'll tell you how to get there faster.
