Service · Email Marketing Automation & Flows
The best email you send is the one nobody had to write today.
The Opportunity
Why this matters now
Campaign sends get the attention. Automated flows run quietly in the background, triggered by behaviour rather than a date on a calendar, and typically generate around 30% of email revenue from under 5% of sends.
A welcome series written two years ago, an abandoned cart flow with one generic email: these gaps cost revenue every day, because unlike a campaign, a broken flow never announces itself.
By the Numbers
30%
of email revenue typically generated by flows sent from under 5% of total sends
SRC · Klaviyo, 2026
70%
of accounts have at least one flow left unedited since launch
SRC · Ad Astra platform audits, 2026
45%
average open rate on a properly sequenced abandoned cart flow
SRC · Klaviyo, 2026
Our Approach
How we work
- 01
We build the flow architecture around the actual customer journey: what a brand-new subscriber sees, what changes for an abandoned cart, and what happens after purchase to drive a second order.
- 02
Every flow is a living asset, not a set-and-forget build. Send timing and offer thresholds get tested the same way a paid campaign would be.
- 03
Flows are sequenced by revenue impact. Abandoned cart and post-purchase come first, with win-back and replenishment layered in once the foundation performs.
In Practice
Inside the Engagement
What's included
- Welcome series, abandoned cart and browse abandonment flow builds
- Post-purchase, replenishment and win-back lifecycle automation
- Ongoing A/B testing of flow timing, content and triggers
- Flow performance reporting isolated from campaign sends for a clear revenue view
Where This Fits
Part of a bigger picture
Let's Begin
Ready to rise above
the noise?
Tell us where you're headed. We'll tell you how to get there faster.
