Service · Klaviyo Email Marketing

Klaviyo is only as good as the data feeding it.

The Opportunity

Why this matters now

Klaviyo's advantage isn't the send interface. It's how deeply it can see into purchase behaviour once connected properly, and most accounts never get there because the integration was set up once and left alone.

That gap shows up as generic flows sent to everyone at the same interval, and campaigns segmented by nothing more than has purchased before. Stores with mature segmentation see 30% or more of total revenue attributed to Klaviyo.

Compounding growth, the only curve worth buying

By the Numbers

30%+

of store revenue attributed to Klaviyo once segmentation matures

SRC · Klaviyo benchmarks, 2026

80%

of Klaviyo accounts still running on default, unbuilt segmentation

SRC · Ad Astra platform audits, 2026

3×

higher flow conversion rate with RFM segmentation over none

SRC · Klaviyo, 2026

Our Approach

How we work

01
We treat the Shopify-to-Klaviyo data connection as the foundation, not a checkbox. Custom properties and event tracking get built so Klaviyo has the real signal it needs.
02
Flows get built around Klaviyo's specific strengths: predictive win-back timing, RFM segmentation, and dynamic product recommendations pulled live from catalogue data rather than hand-picked once.
03
Campaigns and flows are reported against Klaviyo's attributed revenue view, cross-checked against store-level data, not an inflated last-click number.

In Practice