Brisbane's customer base is growing across a whole corridor now. Your list should be built for that.

Brisbane's population and economy are growing quickly, but the more significant shift for email marketers is where that growth is happening. More than half of South-East Queensland's population increase over the past five years has landed outside Brisbane's city limits, across the Gold Coast, Logan, Ipswich and the Sunshine Coast. A Brisbane email program built around a single-city customer base is increasingly missing where the growth actually is.

With Brisbane's economy up 16% over four years and employment rising by 274,000 people in the same period, the city's subscriber base is also churning faster than usual: new residents, new employers, new local competitors. We build Brisbane email strategy around that: broader regional segmentation across the SEQ corridor, and re-permission and win-back sequences that account for a market with more household and employment turnover than a slower-growing city.