Service · Google Ads

Every search is a raised hand. Catch the right ones.

The Opportunity

Why this matters now

Google handles the overwhelming majority of Australian searches, so the auction holds almost every customer a business could want, and every competitor chasing them too.

Most underperforming accounts share the same anatomy: broad match left unsupervised, bids optimising toward clicks instead of revenue, and a search term report nobody has opened in months.

Compounding growth, the only curve worth buying

By the Numbers

$2.00

average revenue for every $1 of Google Ads spend

SRC · Google Economic Impact, 2026

distinct Google Ads campaign types available: Search, Display, Shopping, Video, Performance Max, Demand Gen

SRC · Google Ads, 2026

27%

average Australian search conversion rate lift from Performance Max on top of Search

SRC · Google AU, 2026

At a Glance

The six Google Ads campaign types

Placement: Text ads on the results page
Best for: Capturing active buyer intent

Performance Max

Placement: All Google inventory, automated
Best for: Scaling reach once conversion data is solid

Shopping

Placement: Product listings with image and price
Best for: Retailers with a clean product feed

Display

Placement: Banner ads across the web
Best for: Retargeting and awareness at low cost

Video

Placement: YouTube pre-roll and in-feed
Best for: Brand reach and demand generation

Demand Gen

Placement: Feed placements on YouTube, Discover, Gmail
Best for: Visual storytelling to warm audiences

Type	Placement	Best for
Search	Text ads on the results page	Capturing active buyer intent
Performance Max	All Google inventory, automated	Scaling reach once conversion data is solid
Shopping	Product listings with image and price	Retailers with a clean product feed
Display	Banner ads across the web	Retargeting and awareness at low cost
Video	YouTube pre-roll and in-feed	Brand reach and demand generation
Demand Gen	Feed placements on YouTube, Discover, Gmail	Visual storytelling to warm audiences

Our Approach

How we work

01
We rebuild accounts around intent, separating searches that signal a buyer from searches that signal a browser.
02
Query hygiene is worked continuously: negative lists, match type strategy and search term review, because Google's automation optimises toward whatever you let it.
03
Measurement is wired to outcomes the business recognises: offline conversion imports, margin-weighted values, and honest incrementality checks on brand spend.

In Practice