Service · Ecommerce SEO
Thousands of product pages, one coherent architecture.
The Opportunity
Why this matters now
Ecommerce SEO breaks at a scale content sites never see. Faceted navigation alone can generate thousands of near-duplicate URLs on a catalogue of just a few hundred products, and each one dilutes the authority that should sit on one page.
Done properly, the catalogue becomes the acquisition channel: category pages ranking for commercial terms and product pages built to convert the exact search that found them.
By the Numbers
1,000s
of near-duplicate URLs a single faceted navigation set-up can generate
SRC · Ad Astra technical audits, 2026
43%
of ecommerce organic traffic lands on category, not product, pages
SRC · BrightEdge, 2026
20%
typical organic revenue lift after resolving faceted navigation bloat
SRC · Ad Astra client data, 2026
Our Approach
How we work
- 01
We start with faceted navigation, since this is where most ecommerce SEO budget gets wasted invisibly, filter and sort parameters indexing as thin duplicate pages.
- 02
Category pages get built as primary landing pages with unique content and internal linking, not treated as a folder that just holds products.
- 03
Product-level optimisation is templated for scale but never generic, with handling built in for out-of-stock pages, variants and seasonal catalogue churn.
In Practice
Inside the Engagement
What's included
- Site architecture and faceted navigation audit to control duplicate content
- Category page optimisation built around commercial search intent
- Product page templates with structured data and schema markup
- Handling strategy for out-of-stock, seasonal and variant product pages
Where This Fits
Part of a bigger picture
Let's Begin
Ready to rise above
the noise?
Tell us where you're headed. We'll tell you how to get there faster.
