Service · SEO Migration

The rankings you have are easier to lose than to win back.

The Opportunity

Why this matters now

A replatform or domain change is one of the highest-risk moments in a site's life. Sites that skip redirect mapping typically lose 20 to 40% of organic traffic within the first month.

SEO migration treats the move itself as its own project with its own plan, not an afterthought bolted onto a design timeline that was scoped without it.

Compounding growth, the only curve worth buying

By the Numbers

20 to 40%

of organic traffic typically lost when redirects aren't mapped properly

SRC · Ad Astra migration data, 2026

301

redirects done page by page, the single biggest lever against ranking loss

SRC · Google, 2026

6 to 12 mo

recovery time for rankings lost in a poorly planned migration

SRC · Ahrefs, 2026

Our Approach

How we work

01
We map the full existing URL and ranking inventory before a single page changes, so there's a clear before-state and a list of what needs preserving.
02
Redirect mapping is built page by page, not a blanket rule, since a lazy redirect map is the single most common cause of ranking loss after a migration.
03
We stay engaged through launch and the weeks after, checking rankings and crawl errors daily in the highest-risk window, so anything that breaks gets fixed in days, not discovered a month later.

In Practice