Service · Shopify SEO
Shopify's constraints aren't excuses. They're the brief.
The Opportunity
Why this matters now
Shopify makes ecommerce easy to launch and genuinely awkward to optimise for search, with a fixed URL structure and app bloat that quietly tanks page speed. Generic SEO advice runs straight into these constraints and stalls.
A lot of what looks like a Shopify limitation is actually a fixable app conflict or theme issue, not a platform ceiling.
By the Numbers
1 in 4
Shopify stores lose measurable page speed to unnecessary installed apps
SRC · Shopify AU, 2026
12%
of Australian ecommerce stores now run on Shopify
SRC · BuiltWith AU, 2026
15%
average organic lift after a Shopify app and theme speed clean-up
SRC · Ad Astra client data, 2026
Our Approach
How we work
- 01
We audit the app stack first, the most common source of Shopify-specific performance and duplicate content problems.
- 02
Collection and product page structure gets optimised within Shopify's own templating and metafield options, not changes the platform doesn't support.
- 03
Theme performance gets addressed directly, image optimisation, script loading, Core Web Vitals, using approaches proven to work within Shopify's Liquid templating.
In Practice
Inside the Engagement
What's included
- Shopify app audit for SEO and site speed conflicts
- Collection and product page optimisation within platform constraints
- Theme-level Core Web Vitals and page speed remediation
- Shopify-specific technical SEO: canonicalisation, duplicate collections and pagination
Where This Fits
Part of a bigger picture
Let's Begin
Ready to rise above
the noise?
Tell us where you're headed. We'll tell you how to get there faster.
